plusMTL

Turning Points

Reflections, thoughts and insights on navigating business turning points from the team at plusMTL.

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Stop throwing tactics at your marketing challenges

Maybe you’re attacking the same market problem over and over again with short-term tactics that don’t build long term strength. Or maybe you’re bosses/board/shareholders expect double-digit sales growth this year. Whatever your marketing challenge, finding a real solution only comes from a deep

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Brand review leads to 89% sales lift

The Turning Point: One of our retailer clients was facing increased competition and reduced share of wallet from existing customers. They wanted to identify opportunities for sales growth and increased profitability. We began with an evaluation of what the brand stands for and how it is perceived

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Building Your Marketing Toolkit

Ok, you are a founder of a startup that you believe in. You want other people to believe in it, too — by giving you their cold, hard cash. So, you need to start marketing. Your instinct might be to start shouting about your offering from the top of the closest internet mountain... Hold your horses,

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Turning Points

Why Turning Points? Marketing is often very focused on simply pushing a message at a target audience. It can be strategic, but it’s not necessarily ground-breaking. That’s fine. There is a job to be done, after all. However, the big payoffs from brand marketing come from campaigns that are designed

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