plusMTL

Who we are

Woodrow Rosenbaum

Woodrow Rosenbaum

Founder & CEO

Marketing is about making promises. I believe that to be successful, the promises we make to clients and customers have to be authentic and unique. The drive to deliver on those promises should motivate everything we do. We have to love our product, but we should love our customers more. My role at plusMTL is to guide our team and help our clients define and communicate their unique promise.

Erin Willett

Erin Willett

Branding

For the last three years, I've been designing, directing and consulting under the name Eebs Berenstein. Why? Because I believe in the power of a strong identity and Eebs is mine. I help Start-Ups unveil and Tap Into Their Identities so they can build better brands and create corporate cultures of growth. Authentic communication, thriving entrepreneurial environments and visuals that tell stories are my bread and butter.

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Amelia Stier

Amelia Stier

Creative Direction & Design

I am a creative director, graphic designer, photographer, organization aficionado, subversive knitter, and amateur calligrapher. Prior to starting my own design business and joining the plusMTL team, I attended Art Center College of Design in Los Angeles and worked as a designer + art director at several renowned advertising agencies, including Sid Lee & Bleublancrouge.

I specialize in clean and fresh designs that speak to customers efficiently. I tell my stories through branding, web, packaging, photography, and editorial design. With my work, I aim to break all communication touchpoints down to their core creative elements, remove distractions, and hone in on what's really important.

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Howard Kronick

Howard Krosnick

Marketing Strategies

I am a consultant at plusMTL. I’ve done lots of stuff in my career – filmmaker, writer, NYC taxi driver, marketing consultant, director of marketing and communications, research and strategic planning, and international film distribution, and more. I've had senior positions at CIL Inc., TVOntario, the National Film Board, and Federation CJA. Now I’m building a marketing & communications consulting practice, playing piano and writing my first book, and volunteering lots. I thrive on working in teams of people who have passion, who care about the world they live in, and who love to excel.

Lidya Subrt

Lidya Subrt

Account Director

I love people. Customers, brands, teams. They are all about people. I think that building a team environment that allows people to openly explore ideas fosters the best creativity. At plusMTL I am able to work with a cross-functional team to develop customized, strategic brand marketing. Working with brands of every shape and size, I have learned that a small team of bright people combined with creativity and thinking creates great results.

Maude Laplante

Maude Laplante

Crowdfunding & Marketing Digital Strategist

Empowered by entrepreneurs, my passion started with the launch of my own crowdfunding platform. Now helping creators reach their highest potential through reward and equity crowdfunding campaigns, my experience in crowdfunding promotion and creation deliver a strong campaign identity.

Driven by an eager desire to succeed, my goal is to integrate crowdfunding in the startup industry as the ultimate crowd building and audience targeting strategy. By simplifying the time, cost, and required knowledge, my wish is for everyone to become the better version of themselves.

cynthia

Cynthia St-Laurent

Crowdmedia Relationist & Crowdbuilder

I fell into crowdfunding such as Obelix did with that magic potion, by mistake. But, I got instantly enthusiastic about the industry as soon as my research began. I definitely have love for awesome design, crowdfunding and crazy people! I am passionate about teaching what I know best to everyone I can, That's part of the reason why my partner and I created a crowdfunding academy - the focus is to deliver strong content and knowledge to entrepreneurs regarding their specific industry.

I consider clients as part of our family and do everything in my power to go above and beyond to exceed their expectations.

duncan_headshot

Duncan MacDougall

Digital Marketing

I am the glue when it comes to project management. An entrepreneur by birth and a socialite at heart. With 20+ years in business development, I have managed clients from all walks of life and have a knack for quickly sizing up your needs and providing you with a results-driven strategy. My background is in event planning and international commerce - making me the go to guy in achieving your most ambitious projects.